Teachertainment Weekly Marketing Deck

Google Ads Overview

Impressions

737

Conversions

2

Cost / Conversion

$34.67

Total Cost

$69.33

Google Ads Campaign Breakdown

Campaign	Impressions	Int. Rate	Conv. Rate	Conversions	Cost/Conv.	Cost
Search \| Teachertainment Search	318	6.29%	5%	1	$41.92	$41.92
Store \| PMax PMax	419	32.94%	0.72%	1	$27.41	$27.41
Total	737			2	$34.67	$69.33

Google Keyword Performance

Keyword	Impressions	Clicks	CTR	Conversions	Avg. CPC	Cost
engaging math activities	69	3	4.35%	0	$1.28	$3.84
fun math worksheets	60	2	3.33%	0	$1.61	$3.22
fun educational activities	45	1	2.22%	0	$0.86	$0.86
printable math activities	37	4	10.81%	1	$1.98	$7.93
elementary teaching resources	36	3	8.33%	0	$2.57	$7.72
math worksheets for elementary students	22	2	9.09%	0	$2.05	$4.09
educational printables	11	2	18.18%	0	$2.73	$5.45

Meta Ads Overview

Website Purchases

49

Website Leads

17

On-Facebook Leads

0

Amount Spent

$319.77

Meta Ads Campaign Breakdown

Campaign	Impressions	CTR (All)	LP Views	Purchases	Leads	Spent
Store \| Sales Campaign \| Teachers Sales	7,049	4.97%	188	22	12	$126.49
Store \| Sales Campaign \| Parents Sales	6,792	4.17%	159	27	5	$103.85
Blog/Songs Traffic Campaign Traffic	5,425	2.75%	102	0	0	$21.81
School Services \| Sales Campaign Services	741	0.4%	2	0	0	$7.30
Leads Campaign \| Parents [Local] Leads	1,101	0.45%	0	0	0	$29.43
Leads Campaign \| Parents Leads	1,011	0.3%	0	0	0	$30.89
Total	22,119		451	49	17	$319.77